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Bernard Lab’s Packaging Solutions: Meeting the Moving Target

December 25, 2023
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In the insightful article “Packaging’s Tricky Target” by Lubes’n’Greases, the challenges of creating effective packaging for lubricants are brought to the forefront. Understanding the dynamic landscape, the industry excels in providing strategic solutions that address the ever-moving target of sustainability, product differentiation, performance claims, and consumer understanding.

As lubricant formulations become more intricate to meet the diverse needs of modern engines, marketers face the challenge of managing a higher product count, increased stockholding, and elevated costs. The approach focuses on minimizing product counts and stocks while maximizing valid specification claims, offering a solution to the chemical headache for formulators, blenders, and marketers.

Packaging in this industry goes beyond being a mere container; it serves as the industry’s shop window, communicating brand values and product benefits to end users. With a clear focus on key specifications and a commitment to meeting market standards, the packaging assures consumers that the lubricant is the right choice for their vehicle.

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Photo and article with all rights reserved, courtesy of lubesngreases.com

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